The Book Farm
Brand Identity for The Book Farm, a book store and fun center targeted towards kids 5-12 years old.
The logo concept went through various explorations to start with.
A simplistic playful concept was finalized, considering the kind of clientele it was targeted at. Over the course of ideation, it was decided that the concept bookstore would also double-up as an event venue for kids.
It made further sense to go with a playful logo to convey the friendly atmosphere of the premises.