Brand identity and product photography for a costume brand in Las Vegas, NV.
Brand Identity, Photography, Website
I was approached by the glamour industry of Las Vegas to re-brand Paradise Costumes, a 20+ year old business operating from Las Vegas, Los Angeles and Big Island, Hawaii.
The idea was to maintain a classic image of the brand while having a modern approach to the photography and website design.
I reverse engineered the process of re-branding for this project.
I first did the photography of the costumes in a studio, and also took photograph of events where these costumes were primarily used.
Next, I build the website, keeping the theme of the photography and to best highlight the imagery.
To round it all off, I then designed the logo that would complement the imagery.