Lyle Style SF

Brand Identity

Brand Identity for Douglas Lyle, a celebrity hairstylist based out of San Francisco,


Having been in the business for over 30 years, Douglas wanted a design that was reminiscent of vintage times.

With a track record of working with clients in the Hollywood industry, he wanted to bring in a touch of grandeur to his brand identity.

I came up with a hand-drawn logo, deriving inspiration from vintage lithographs. Keeping the primary elements of his vocation - the comb and the scissors - as placeholders, I went in for a vintage ribbon to display the name of the brand "Lyle Style SF".

Lyle Style SF is located in the thick of Castro, San Francisco's vibrant gay district.